CHRISTIAN LIFE COACH COLLECTIVE~ Women Making Impact and Income as Coaches

299-Myth #12: Selling Is Selfish and Coaching Is Supposed to Be Selfless

SELLING IS SERVING, NOT SELFISH- Many Christian coaches struggle with the idea of charging for their services, believing that helping others should be offered freely. In this episode, we bust the myth that selling your coaching is selfish and reframe it as an act of service. We talk about overcoming the guilt around sales, how to confidently offer your services, and why charging is essential for sustainable, life-changing impact.
3 Key Takeaways:
Selling your coaching is not selfish—it’s how you serve others sustainably.
When you reframe sales as offering solutions, the fear and guilt start to fade.
Charging for your services gives you the capacity to stay in your calling long-term.
Listener Challenge: 
Write your “solution statement” using this format:“I help [specific person] go from [struggle] to [outcome] by [your method].”Then, share it with someone or post it to social media to boldly own the value of what you offer.
 
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298-Myth #11- Doing It All Myself Will Save Money

DOING IT ALL ALONE ISN'T FRUITFUL- It's easy to believe that doing everything yourself is the best way to save money when starting or growing your coaching business. It might feel like a smart move to DIY your website, social media, and bookkeeping, but the truth is, trying to handle it all can cost you more in the long run: more time, more stress, and even lost income. You’ll hear how doing too much affected my own coaching journey, and why focusing on your strengths while outsourcing the rest is actually the smartest investment you can make.
Key Takeaways:
Your time is your most valuable asset—spending it outside your zone of genius drains energy and delays growth.
Outsourcing isn’t just an expense—it’s a strategic investment that helps you serve more clients and make more money.
In the early stages of your business, fancy tools and branding aren’t necessary—what you really need is paying clients and real experience.
Listener Challenge:Grab a pen and paper. List out three tasks you’re currently doing that could be delegated or outsourced. Think about what’s draining your time and energy—maybe it’s admin work, designing graphics, or managing your inbox. Now, take one step toward getting help with at least one of them this week—whether that’s asking for a referral, checking out Fiverr, or posting in a coaching group for support.
Read this in the Life Coach Blog
 
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297-Myth #10: If I'm a Great Coach, Clients Will Automatically Find Me

MARKETING IS A MUST- Busting a major myth in the coaching industry: "If I'm a great coach, clients will automatically find me." Many new coaches believe that being skilled is enough, but running a coaching business means understanding marketing, visibility, and outreach. In this episode, we’ll break down why coaching is different from a coaching business, why marketing is not a dirty word, and practical steps to attract the right clients. If you’ve been waiting for clients to show up without putting yourself out there, this episode will be the wake-up call you need.
Key Takeaways:
Marketing is not manipulative—it’s simply sharing how you help people. If people don’t know what you do, how can they choose to work with you?
Being a great coach doesn’t guarantee clients. Businesses require marketing, networking, and visibility to attract and retain customers.
You must decide what kind of coaching career you want. Do you want to work for someone else or build a business that allows you to work for yourself?
Listener Challenge: Take action today!
Write down three ways you can intentionally market yourself this week- whether it’s posting valuable content, reaching out to potential clients, asking for referrals, or networking with others.
Identify one platform where you can experiment consistently sharing your expertise (blog, podcast, YouTube, social media, or speaking engagements).
Say out loud: "I’m a life coach, and I help people." Then, tell at least one person what you do and how you can help them.
Resources Mentioned:
Called to Coach Course: Learn the SOCOCA system to grow and scale your coaching business. 
Read this in the Life Coach Blog
 
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Music by Anastasia Kir from Pixabay

296-Myth #9: Self-Doubt and Imposter Syndrome Prove I Shouldn’t Coach

SELF DOUBT- Do you ever feel like you’re not qualified enough to coach others? That any moment, someone will “find out” you’re not as capable as they think? You’re not alone. In this episode, we’re tackling the myth that self-doubt means you lack credibility, capability, or calling. We’ll unpack the truth about imposter syndrome, why it’s actually a sign of growth, and how you can build confidence through action.
Key Takeaways:
Self-Doubt Doesn’t Disqualify You – Imposter syndrome is common, especially for high achievers. Feeling uncertain doesn’t mean you lack value—it means you care about doing your best.
Your Impact Is Greater Than Your Fear – Instead of focusing on what you lack, reflect on the ways you’ve already made a difference. Keeping a "confidence folder" with past wins can remind you of your impact.
Confidence Comes from Action – Growth happens when you step outside your comfort zone. The more you show up, the more you prove to yourself (and others) that you are capable.
Listener Challenge:Take a moment today to combat imposter syndrome:
Write down three moments when you’ve made a difference for a client.
Reflect on how those moments demonstrate your value as a coach.
Share one of those wins publicly—on social media, in a blog post, or with a friend—to inspire others and reinforce your confidence.
Read this in the Life Coach Blog
 
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Music by Anastasia Kir from Pixabay

295-Myth #8: I Can't charge Much for Just ‘Talking’ or ‘Listening’ To People

PRICES REFLECT VALUE, NOT TIME- Many coaches struggle with pricing their services because they believe they’re simply “talking” to people. In this episode, we bust the myth that coaching isn’t worth premium pricing and explore why your fees should reflect the transformation you provide, not just the time you spend. Learn how to confidently communicate your value, set prices that match your impact, and shift your mindset from trading time for money to charging based on results.
Key Takeaways:
Coaching isn’t just about conversation—it’s about transformation. Your clients aren’t paying for your time; they’re paying for the clarity, breakthroughs, and action plans you help them create.
Undercharging devalues your work and leads to burnout. Pricing should reflect the depth of the impact you provide.
Confidence in your pricing starts with understanding the real results you deliver. Clearly communicate the benefits of working with you. If you aren't quite sure in the beginning, ask your clients to get language for the results they are getting!
Shift from charging for time to charging for results. Packages, programs, and higher pricing models help you earn more without overworking.
Listener Challenge:
Take a moment to assess your current pricing. Does it truly reflect the value you provide? If not, rewrite your pricing based on transformation, not time. Then, practice using this value-based pricing script when discussing your fees with potential clients:
"My coaching program isn’t just about our sessions together—it’s about the transformation you’ll experience. Clients who work with me [achieve specific result] within [timeframe]. The investment for this level of support is [$X], because I’m committed to helping you get real, lasting results."
Say it out loud, practice with a friend, or even record yourself saying it. Then, share your biggest insight from today’s episode on social media and tag me!
Read this in the Life Coach Blog
 
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Music by Anastasia Kir from Pixabay

294-Myth #7: Anyone Can Be My Ideal Client

YOU'RE NOBODY'S ALL IN ALL- Defining your ideal client changes everything in your coaching business. While a niche tells people what you do, your ideal client defines exactly who you serve, making your messaging clearer and more compelling. In this episode, we break down the biggest myths about ideal clients, why coaches resist niching down, and how getting specific actually attracts more of the right people. You'll hear real-world examples of how clarity transforms your marketing and business growth. Plus, I’ll walk you through a step-by-step process to define your ideal client so you can start speaking directly to the people who need you most.
Key Takeaways:
A niche defines what you do, but an ideal client defines who you serve—getting clear on both makes marketing and messaging much easier.
Fear of excluding people often holds coaches back, but specificity actually attracts more of the right clients who truly resonate with your work.
Defining your ideal client is about speaking directly to their struggles, goals, and desires—when you do that, they instantly recognize you as the coach for them.
Listener Challenge: 
✏ Write a detailed description of your ideal client. Think about:
Who they are (age, background, life stage).
What they struggle with.
What they want most.
How you can help them.
Once you do that, take it one step further: Write a single sentence that describes who you help and how. For example: "I help [specific type of person] achieve [specific goal] by [your coaching method].” Then, share it! Post it on social media, send it to me in a message, or tell someone about it. The more clarity you have, the easier it will be to attract the right clients—the ones who need what you offer most.
Read this in the Life Coach Blog
 
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293-Myth #6: Niche Work is Limiting and Helps Less People

SPECIAL FOCUS- Many coaches hesitate to narrow their niche, fearing it will limit their opportunities, but the reality is that specialization is the key to attracting the right clients. In this episode, we explore why choosing a niche helps you stand out, create a sustainable business, and make a bigger impact. I share my own journey from general life coaching to coaching women in leadership and coaching life coaches in business and mindset. You’ll learn why niching is a marketing strategy, not a coaching method, and how experimenting with different clients can help you gain clarity over time. Plus, I’ll give you a practical challenge to help you start defining your niche today!
Key Takeaways:
Niching down doesn’t limit opportunities—it attracts the right clients who truly need and value what you offer.
Specialization leads to sustainability because you’re more passionate and consistent when working in areas you truly care about.
Clarity comes from experience, so don’t wait to start—serve clients, refine your skills, and pay attention to what feels most fulfilling.
Listener Challenge:
Take some time today to reflect on your specific focus and specialty. Write down three results you’d like to help people get and list their biggest pain points in getting them. What problems do they need solved? What transformations are they looking for? Once you have that clarity, think about how you can start speaking directly to them in your marketing and messaging. Post your thoughts, share them with a peer, or even send me a message- I’d love to hear what you discover!
Read this in the Life Coach Blog
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Music by Anastasia Kir from Pixabay

292-Myth #5- Coaching is Only For Stuck People with Big Problems

SEE POTENTIAL: NOT PROBLEMS- Coaching isn’t just for those feeling stuck or dealing with challenges- it’s for anyone who wants to grow, optimize their potential, and take their success to the next level. In this episode, we debunk the myth that coaching is only for people who feel stuck and explore why the most accomplished leaders, athletes, and entrepreneurs all invest in coaching. You’ll learn how shifting your mindset around coaching can unlock new levels of clarity, performance, and success. Plus, I’ll challenge you to reflect on where you could benefit from coaching and how you can position it as a tool for growth, not just problem-solving.
Key Takeaways:
Coaching isn’t about fixing what’s broken—it’s about unlocking potential and accelerating success for high achievers.
The most successful people in the world have coaches because they know outside perspective leads to greater clarity, efficiency, and growth.
Reframing coaching as a performance tool, rather than a last resort, helps shift the narrative and attract clients who want to optimize their success.
Listener Challenge:
Take a moment to reflect on your own mindset about coaching. Do you see it as something for people in crisis, or as a tool for growth? Write down one area of your life or work where you know you could benefit from an outside perspective. What would having a coach in that area help you achieve? If you’re feeling bold, share your insights with someone else or journal about what’s holding you back from seeking coaching support. The more we open ourselves up to the idea of growth, the more we allow success to take root. Come up with language that helps you craft your own messaging that emphasizes coaching as a path to growth, not just problem-solving.
Read this in the Life Coach Blog
 
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291-Myth #4: Coaching is Just Giving Advice or Teaching

COACHING VS ADVICE- Coaching isn’t about giving advice or being the expert with all the answers. It’s about empowering clients to discover their own solutions by asking powerful questions and listening deeply. This episode explores how to guide clients toward self-discovery and why this approach leads to lasting transformation.
My dear brothers and sisters, understand this: Everyone should be quick to listen, slow to speak, and slow to anger… James 1:19 
Key Takeaways:
Giving advice creates dependency, while asking questions fosters empowerment and growth.
Open-ended questions and active listening help clients uncover their own motivations and solutions.
Providing tools and frameworks equips clients to navigate challenges independently.
Listener Challenge:In your next coaching session, practice asking open-ended questions and give your client the space to process. Avoid offering advice or solutions—focus on empowering them to find their own answers. Pay attention to how this approach changes the dynamic and strengthens their confidence.
Read this in the Life Coach Blog
 
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290-Myth #3: Coaching Is Like Therapy... and Maybe Better!

COACHING VS COUNSELING- Coaching and therapy are not the same—and that’s a good thing! Coaching is about forward momentum, while therapy often dives into healing from the past. In this episode, we’ll explore how to honor these differences, serve your clients ethically, and stay confidently in your coaching lane.
Key Takeaways:
Coaching focuses on the present and future, while therapy works on healing from the past.
It’s essential to recognize when a client needs therapy and refer them to the right professionals.
Staying within your scope of practice protects both you and your client while enhancing trust.
Listener Challenge:Create a referral list of therapists or counselors this week. Take time to connect with them, so you’re ready to refer clients who need support outside of coaching. It’s a small step that makes a big impact.
Read this in the Life Coach Blog
 
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Music by Anastasia Kir from Pixabay