CHRISTIAN LIFE COACH COLLECTIVE~ Impact and Income as a Coach

295-Myth #8: I Can't Charge Much for Just ‘Talking’ or ‘Listening’ To People

PRICES REFLECT VALUE, NOT TIME- Many coaches struggle with pricing their services because they believe they’re simply “talking” to people. In this episode, we bust the myth that coaching isn’t worth premium pricing and explore why your fees should reflect the transformation you provide, not just the time you spend. Learn how to confidently communicate your value, set prices that match your impact, and shift your mindset from trading time for money to charging based on results.
Key Takeaways:
Coaching isn’t just about conversation—it’s about transformation. Your clients aren’t paying for your time; they’re paying for the clarity, breakthroughs, and action plans you help them create.
Undercharging devalues your work and leads to burnout. Pricing should reflect the depth of the impact you provide.
Confidence in your pricing starts with understanding the real results you deliver. Clearly communicate the benefits of working with you. If you aren't quite sure in the beginning, ask your clients to get language for the results they are getting!
Shift from charging for time to charging for results. Packages, programs, and higher pricing models help you earn more without overworking.
Listener Challenge:
Take a moment to assess your current pricing. Does it truly reflect the value you provide? If not, rewrite your pricing based on transformation, not time. Then, practice using this value-based pricing script when discussing your fees with potential clients:
"My coaching program isn’t just about our sessions together—it’s about the transformation you’ll experience. Clients who work with me [achieve specific result] within [timeframe]. The investment for this level of support is [$X], because I’m committed to helping you get real, lasting results."
Say it out loud, practice with a friend, or even record yourself saying it. Then, share your biggest insight from today’s episode on social media and tag me!
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Read this in the Life Coach Blog
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294-Myth #7: Anyone Can Be My Ideal Client

YOU'RE NOBODY'S ALL IN ALL- Defining your ideal client changes everything in your coaching business. While a niche tells people what you do, your ideal client defines exactly who you serve, making your messaging clearer and more compelling. In this episode, we break down the biggest myths about ideal clients, why coaches resist niching down, and how getting specific actually attracts more of the right people. You'll hear real-world examples of how clarity transforms your marketing and business growth. Plus, I’ll walk you through a step-by-step process to define your ideal client so you can start speaking directly to the people who need you most.
Key Takeaways:
A niche defines what you do, but an ideal client defines who you serve—getting clear on both makes marketing and messaging much easier.
Fear of excluding people often holds coaches back, but specificity actually attracts more of the right clients who truly resonate with your work.
Defining your ideal client is about speaking directly to their struggles, goals, and desires—when you do that, they instantly recognize you as the coach for them.
Listener Challenge: 
✏ Write a detailed description of your ideal client. Think about:
Who they are (age, background, life stage).
What they struggle with.
What they want most.
How you can help them.
Once you do that, take it one step further: Write a single sentence that describes who you help and how. For example: "I help [specific type of person] achieve [specific goal] by [your coaching method].” Then, share it! Post it on social media, send it to me in a message, or tell someone about it. The more clarity you have, the easier it will be to attract the right clients—the ones who need what you offer most.
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Read this in the Life Coach Blog
If you need help with this, book a session with me here: https://www.sterlingandstonementoring.com/businesscoaching
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293-Myth #6: Niche Work is Limiting and Helps Less People

SPECIAL FOCUS- Many coaches hesitate to narrow their niche, fearing it will limit their opportunities, but the reality is that specialization is the key to attracting the right clients. In this episode, we explore why choosing a niche helps you stand out, create a sustainable business, and make a bigger impact. I share my own journey from general life coaching to coaching women in leadership and coaching life coaches in business and mindset. You’ll learn why niching is a marketing strategy, not a coaching method, and how experimenting with different clients can help you gain clarity over time. Plus, I’ll give you a practical challenge to help you start defining your niche today!
Key Takeaways:
Niching down doesn’t limit opportunities—it attracts the right clients who truly need and value what you offer.
Specialization leads to sustainability because you’re more passionate and consistent when working in areas you truly care about.
Clarity comes from experience, so don’t wait to start—serve clients, refine your skills, and pay attention to what feels most fulfilling.
Listener Challenge:
Take some time today to reflect on your specific focus and specialty. Write down three results you’d like to help people get and list their biggest pain points in getting them. What problems do they need solved? What transformations are they looking for? Once you have that clarity, think about how you can start speaking directly to them in your marketing and messaging. Post your thoughts, share them with a peer, or even send me a message- I’d love to hear what you discover!
APPLY FOR THE NEXT CONSULANT COACH INTENSIVE- A Mastermind for Women Called to Coach and Ready to Build
Read this in the Life Coach Blog
If you need help with this, book a session with me here: https://www.sterlingandstonementoring.com/businesscoaching
For a BIZ BREAKTHROUGH check this out:
https://www.sterlingandstonementoring.com/breakthroughs
 
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292-Myth #5- Coaching is Only For Stuck People with Big Problems

SEE POTENTIAL: NOT PROBLEMS- Coaching isn’t just for those feeling stuck or dealing with challenges- it’s for anyone who wants to grow, optimize their potential, and take their success to the next level. In this episode, we debunk the myth that coaching is only for people who feel stuck and explore why the most accomplished leaders, athletes, and entrepreneurs all invest in coaching. You’ll learn how shifting your mindset around coaching can unlock new levels of clarity, performance, and success. Plus, I’ll challenge you to reflect on where you could benefit from coaching and how you can position it as a tool for growth, not just problem-solving.
Key Takeaways:
Coaching isn’t about fixing what’s broken—it’s about unlocking potential and accelerating success for high achievers.
The most successful people in the world have coaches because they know outside perspective leads to greater clarity, efficiency, and growth.
Reframing coaching as a performance tool, rather than a last resort, helps shift the narrative and attract clients who want to optimize their success.
Listener Challenge:
Take a moment to reflect on your own mindset about coaching. Do you see it as something for people in crisis, or as a tool for growth? Write down one area of your life or work where you know you could benefit from an outside perspective. What would having a coach in that area help you achieve? If you’re feeling bold, share your insights with someone else or journal about what’s holding you back from seeking coaching support. The more we open ourselves up to the idea of growth, the more we allow success to take root. Come up with language that helps you craft your own messaging that emphasizes coaching as a path to growth, not just problem-solving.
APPLY FOR THE NEXT CONSULANT COACH INTENSIVE- A Mastermind for Women Called to Coach and Ready to Build
Read this in the Life Coach Blog
If you need help with this, book a session with me here: https://www.sterlingandstonementoring.com/businesscoaching
For a BIZ BREAKTHROUGH check this out:
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291-Myth #4: Coaching is Just Giving Advice or Teaching

COACHING VS ADVICE- Coaching isn’t about giving advice or being the expert with all the answers. It’s about empowering clients to discover their own solutions by asking powerful questions and listening deeply. This episode explores how to guide clients toward self-discovery and why this approach leads to lasting transformation.
My dear brothers and sisters, understand this: Everyone should be quick to listen, slow to speak, and slow to anger… James 1:19 
Key Takeaways:
Giving advice creates dependency, while asking questions fosters empowerment and growth.
Open-ended questions and active listening help clients uncover their own motivations and solutions.
Providing tools and frameworks equips clients to navigate challenges independently.
Listener Challenge:In your next coaching session, practice asking open-ended questions and give your client the space to process. Avoid offering advice or solutions—focus on empowering them to find their own answers. Pay attention to how this approach changes the dynamic and strengthens their confidence.
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Read this in the Life Coach Blog
If you need help with this, book a session with me here: https://www.sterlingandstonementoring.com/businesscoaching
For a BIZ BREAKTHROUGH check this out:
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290-Myth #3: Coaching Is Like Therapy

COACHING VS COUNSELING- Coaching and therapy are not the same—and that’s a good thing! Coaching is about forward momentum, while therapy often dives into healing from the past. In this episode, we’ll explore how to honor these differences, serve your clients ethically, and stay confidently in your coaching lane.
Key Takeaways:
Coaching focuses on the present and future, while therapy works on healing from the past.
It’s essential to recognize when a client needs therapy and refer them to the right professionals.
Staying within your scope of practice protects both you and your client while enhancing trust.
Listener Challenge:Create a referral list of therapists or counselors this week. Take time to connect with them, so you’re ready to refer clients who need support outside of coaching. It’s a small step that makes a big impact.
APPLY FOR THE NEXT CONSULANT COACH INTENSIVE- A Mastermind for Women Called to Coach and Ready to Build
Read this in the Life Coach Blog
If you need help with this, book a session with me here: https://www.sterlingandstonementoring.com/businesscoaching
For a BIZ BREAKTHROUGH check this out:
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289-Myth #2: I Need Lots of Certifications Before I Can Start Coaching

NOT READY YET- Let’s talk about how easy it is to feel like you need one more certification before you’re “ready” to coach. But the truth? Real-life coaching experience and results speak louder than a list of credentials. This episode is all about breaking free from that mindset and stepping into action now, not later.
Key Takeaways:
Certifications are helpful, but they can become an excuse to procrastinate.
Clients care more about your ability to create results than the letters after your name.
The best way to grow as a coach is to coach—experience is the ultimate teacher.
Listener Challenge:Coach one person this week, even if it’s for free. Focus on listening, asking questions, and getting feedback. You’ll learn far more from this than another certification course.
APPLY FOR THE NEXT CONSULANT COACH INTENSIVE- A Mastermind for Women Called to Coach and Ready to Build
Read this in the Life Coach Blog
If you need help with this, book a session with me here: https://www.sterlingandstonementoring.com/businesscoaching
For a BIZ BREAKTHROUGH check this out:
https://www.sterlingandstonementoring.com/breakthroughs
 
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288-Myth #1: I Don’t Have It All Together- That Disqualifies Me As a Coach

DISQUALIFYING YOURSELF- We are talking about why the idea of being "perfect" or "expert" as a coach is both unrealistic and unnecessary. It’s about guiding others, not being flawless yourself. Embracing your imperfections makes you more relatable and effective as a coach.
Key Takeaways:
Coaching isn’t about being the perfect example; it’s about creating a safe space for others to explore their own growth.
Your messy middle make you more relatable and help build trust with your clients.
Taking imperfect action is the key to progress—both for you and your clients.
Listener Challenge:
Create a list of 3–5 areas where you’re still growing. Reflect on how these areas help you connect with your clients.
Share authentically about one of your growth areas on social media, in a conversation, or in your journal.
Take one imperfect action this week to move forward, even if it feels uncomfortable.
APPLY FOR THE NEXT CONSULANT COACH INTENSIVE- A Mastermind for Women Called to Coach and Ready to Build
Read this in the Life Coach Blog
If you need help with this, book a session with me here: https://www.sterlingandstonementoring.com/businesscoaching
For a BIZ BREAKTHROUGH check this out:
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287-Start Your Day with Intention: 3 Morning Practices to Enhance Your Life

INTENTION & VISION- In today’s episode, we explore how to set the tone for a fruitful and fulfilling day with three intentional morning practices. These three simple, practical habits will help you strengthen your relationship with God, clarify your priorities, and cultivate a mindset for success. Plus, download a free resource with prompts to help you start your own morning vision practice!
Grab your free Morning Vision resource here.
Key Takeaways
Impact of Intentional Mornings
How you begin your day impacts your mindset, energy, and focus.
Creating routines that center on Jesus and your goals builds a foundation for a fruitful life.
Listener Challenge: Commit to these three things for the next five mornings:
Talk to Jesus First: Spend 5–10 minutes in conversation with Him before starting your day.
Enjoy the Silence: Skip the distractions and spend your morning in intentional quiet, reflecting on your thoughts and connecting with God.
Write Your Morning Vision: Use a page of paper to write out how you want to face the day, focusing on joy, peace, and purpose.
Read this in the Life Coach Blog
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286-Discover a New Season of Identity, Purpose, and Belonging

NEW SEASONS- step into a new season with confidence, hope, and alignment. You're invited on a journey to discover your true identity, purpose, and belonging as a coach. Learn how to shift your paradigm, embrace your journey without judgment, and partner with God to create lasting change in your life and the lives of others.
VIParts of this episode:
Key Takeaways
Your Identity, Purpose, and Belonging Are Already Within You
These truths are foundational, and discovering them requires courage, curiosity, and action.
Shifting Your Paradigm Leads to Transformation
Align your thoughts and beliefs with God's truth to influence your emotions, actions, and the legacy you leave behind.
God is a Loving Father, Not a Taskmaster
Step into your role as an adopted son or daughter, leaving behind the mindset of scarcity and fear.
Seasons Are an Opportunity for Growth
Whether it’s January or any other time, approach each new season with intention, clarity, and partnership with God.
Personal Responsibility is Empowering
Take ownership of your thoughts, actions, and the lies you’ve believed. You have the power to choose truth and live in freedom.
Listener Challenge
Reflect: Take 15 minutes to sit down with a pen and paper or your favorite notes app. Write out the following:
What do I desire in this season?
What has God already spoken over my life?
What promises or prophetic words have not yet come to pass?
Plan: Identify 1–3 actionable steps you can take this week to align with those desires and promises. Write them down and commit to following through.
Shift Your Paradigm: Each day this week, practice speaking this affirmation:"I am worthy of love, growth, and hope. I am stepping into this season with courage and intention."
Read this in the Life Coach Blog
 
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