301-Myth #14: Free Coaching Will Lead to Paying Clients

VALUE HAS A COST- While free stuff can open some doors, it can also quietly devalue your work and train people to expect transformation without commitment. I'll explain in this episode how you can offer free value and when, teach you how to create a big-hearted entrepreneur benevolence plan, and inspire you to grow your business with integrity and clarity in a way that supports your calling and blesses others.

Key Takeaways:

1. Free isn’t always valuable — People often don’t commit to what they get for free. Without investment, there’s usually little transformation or follow-through.
2. Your time is a premium offering — You don’t need to give away sessions to prove your value. Share insights in scalable ways like guides, webinars, or content.
3. Use free strategically, not excessively — Limit discovery calls and use them as previews, not full coaching sessions. Let your funnel lead to paid commitment, not endless free offers.

Listener Challenge:
Instead of offering free sessions, create a piece of free content that shows your value and leads to a paid offer. It could be a short guide, a mini course, a webinar invite, or a checklist. Post it and promote it—and watch how people engage when they’re offered direction instead of a freebie. 

Write your own 3-sentence response for when someone asks for free coaching. Then write a short note to yourself for the moments you’re tempted to give it all away. 

Read this in the Life Coach Blog

If you need help with this, book a session with me here: https://www.sterlingandstonementoring.com/businesscoaching

For a BIZ BREAKTHROUGH check this out:

https://www.sterlingandstonementoring.com/breakthroughs

 

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